Experience
January 2020to December 2022
Worked as UI & UX Designer
Ahold Delhaize
Created multiple web page templates which were used across the site
Reduced site clutter and improved navigation
leading to a %9 improvement in customer feedback ratings
January 2017 to December 2017
Worked as UI & UX Designer
Tech CU
Conferred with Clients to understand their server and website issues resulting in fast and efficient problem resolution
January 2022 to current
Worked as UI & UX Designer
Driscoll
Utilized as A/B testing to define the optimal layout for increased uses Sign-ups, resulting in a 36% Conversion increase
Jan 2018 to December 2019
Worked as UI & UX Designer
CVS pharmacy
Worked closely with the developer team to ensure optimal user experience reducing UX related issues by 18%
Jan 2012 to sep 2015
Worked as Interior designer in India
Interior Designer
Creative, organisational and analytical abilities and strengths that professionals can use to handle relevant tasks in an efficient manner while considering client needs and comfort.
About Me
I am a passionate experienced UX/UI and Product Designer with hands-on experience in creating intuitive and user concentrated Digital experience.
My journey in design has allowed me to work on a diverse range of projects from mobile apps to web platforms where I have focused on blending aesthetics with functionality to deliver impactful solutions.
Throughout my career I have honed my skills in User Research, wire-framing, Prototyping, Design systems, Big-picture thinking, Product strategy, Visual Design, User-centered, Interface Design, I always keep keeping the end user in mind.
I believe in the power of empath-driven design, striving to understand user needs and behaviors to craft seamless and delightful experience
My design approach combines creativity with strategic thinking and data driven insights I am proficient in industry standard design tools such as Figma, Adobe XD, Sketch and prototyping tools like Invision, Marvel, Axure RP.
I thrive in collaborative environment, working closely with cross functional teams including developers, product managers and stake holders to bring concept to life and iterate based on user feedback and usability testing.
Implementing design system to streamline workflows and ensure design consistency. conducting user testing and analysis that resulting in specific improvements. contributing to a culture of continuous learning and innovation within team i am always eager to take on new challenges, explore emerging design trends and contribute my expertise to projects that aim to make a positive impact on users lives
Let's collaborate and create exceptional digital experience together.
My Work
1. Driscoll's
As a senior UX/UI designer specializing in web
Platforms Refined and implemented new features
In a website revamp leading to a %81 rise in User Conversion rate
Utilized as A/B testing to define the optimal layout for increased uses Sign-ups, resulting in a 36% Conversion increase
→Managed multiple design projects, working under Stringent timelines and maintaining the quality of output
2. Ahold Delhaize
Created multiple web page templates which were used across the site
Reduced site clutter and improved navigation
Leading to a %9 improvement in customer feedback ratings
→Participated in usability testing collecting and analyzing user feedback to enhance webpage designs
→Created wireframes and mockups that were executed into final designs improving website usability by 18%
3. Tech Cu
Conferred with Clients to understand their server and website issues resulting in fast and efficient problem resolution
→Worked closely with software developers to relay customer feedback leadings to improved
→Resolved technical issues increasing customer satisfaction by 9%
→Developed an interactive onboarding guide for new users utilizing Adobe XD increasing customer
Retention rates by18%
4. CVS pharmacy
Worked closely with the developer team to ensure optimal user experience reducing UX related issues by 18%
→Designed and implemented user interface for the mobile app increasing App download by 36%
→Conceptualized ux/ui design that were intuitive raised user stay-time by 27%
→ Implemented SEO practices into website built- out increasing organic user traffic by 18%
5. Interior designer in India
Creative, organisational and analytical abilities and strengths that professionals can use to handle relevant tasks in an efficient manner while considering client needs and comfort.
Dynamic Interfaces
Led UX design efforts, enhancing interfaces and dashboards across platforms using Figma, and drove UX innovation alongside the product management team. Managed a design team, employing tools like Marketo and Azure to optimize marketing efforts and system performance. Continuously updated designs based on user feedback and emerging UX trends to improve user experience and system functionality.
Experience As Interior Designer
Jan 2012 to Sep 2015Interior Designer in IndiaFreelancer for multiple projects
Client Consultation: Meeting with clients to discuss their needs, preferences, and budget for the project. This may involve conducting interviews, surveys, and site visits to understand the client's lifestyle, tastes, and requirements.
Space Planning: Analyzing the layout of a space and determining the most efficient and functional use of the available area. This involves arranging furniture, fixtures, and other elements to optimize flow and functionality.
Concept Development: Creating design concepts and mood boards to convey the overall look, feel, and style of the project. This may involve selecting color schemes, materials, furnishings, and accessories that align with the client's vision and preferences.
Design Development: Developing detailed drawings, plans, and specifications for the project. This includes creating floor plans, elevations, 3D renderings, and construction documents to communicate the design intent to contractors, architects, and other stakeholders.
Material Selection: Selecting appropriate materials, finishes, and textiles for the project. This may involve researching and sourcing materials, coordinating with vendors and suppliers, and considering factors such as durability, sustainability, and budget.
Furniture and Fixture Selection: Choosing furniture, lighting, fixtures, and accessories that complement the design concept and meet the functional needs of the space. This may involve sourcing ready-made items or custom designing pieces as needed.
Project Management: Overseeing the implementation of the design plan, including coordinating with contractors, architects, and other tradespeople. This involves managing timelines, budgets, and resources to ensure the project stays on track and meets the client's expectations.
Site Visits and Inspections: Conducting regular site visits to monitor progress, address any issues or concerns, and ensure that the design is being implemented according to plan. This may involve performing quality inspections and making adjustments as needed.
Client Communication: Providing regular updates and communication to the client throughout the design process. This includes presenting design concepts, soliciting feedback, and addressing any questions or concerns that may arise.
Continuing Education: Staying informed about industry trends, emerging technologies, and new materials and techniques through ongoing education and professional development. This helps ensure that the designer remains current and able to offer innovative solutions to clients.
Professional
MY KNOWLEDGE LEVEL IN SOFTWARE
FIGMA
75%
ADOBE XD
70%
WEB DESIGN
95%
MOBILE DESIGN
85%
ILLUSTRATOR
80%
JAVASCRIPT
85%
HTML & CSS
80%